Founders

Sujimy

When it comes to the Malay media and communicating to the Malay community, Sujimy  has hands-on experience and an uncommon natural affinity.

The 25-year veteran in the Malay Media industry honed his skills early in the backrooms of broadcasting stations. Today, this National University of Singapore alumnus is a prominent member of the Malay Media industry – in Singapore and the region. He is also well respected within the Malay community for his creative achievements.

Sujimy is also the Director of Screenbox Pte Ltd, an award-winning Singapore-based company that delivers International Documentaries and media production services for an impressive list of local and regional clients.

Sought-after for his expertise and proven track record in the Malay Media industry, Sujimy has personally led his company to win no less than 5 international Awards. His extensive portfolio of works includes successful creative campaigns for Islamic Council of Singapore (Muis), Maybank, HSBC, Health Promotion Board , The Esplanade and the Ministry of Community Development, Youth & Sports.

Latest development: Sujimy has just been appointed by the Minister of Information and the Arts to be a member of the Malay Language Council Singapore (2012 – 2014)

 

Haslinda

If you are looking for just the right words to reach out and touch your Malay and Muslim audience, you’ll want to have Haslinda on your side. IKEA, McDonald’s, Berger Paint (Singapore) did and what they got was sharp and incisive copy that lifted their campaign to new heights.

Haslinda’s strengths come in her ability to bridge the objectives of the client with the needs of their target audience. She is seasoned in the pitching angles that get the message through. With a keen sensitivity of the nuances of Malay culture, language and lifestyle preferences, Haslinda is also known for her ability to craft creative copy that works and yet appeals to the emotions.

She is a main creative force behind award-winning programmes like Hanyut for the Ministry of Community Youth & Sports.

Haslinda is the right-hand partner of co-founder Sujimy, at work and in life. The couple have three lovely daughters.