Toasties on a Corporate Social Responsibility (CSR) Mission

Last month, Malay Media Experts(MME) worked together with Toasties SG to produce a video that aims to boost their halal and healthy sandwiches to the Muslim Community in Singapore. Toasties is known to have done many charitable activities for the community ever since they started 2 years ago. This time, we worked together hand-in-hand to run a CSR mission for the less fortunate Malay and Muslim families.

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MME was responsible in conceptualising the whole process of this project. This video features Haslinda Ali, the founder of FitFab – a Muslimah Fitness Movement, as the host who brings us through interviews with the founder of Toasties, and captured the process of delivering goods freshly made by them to the doorsteps of needy families as part of this project. We initiated Haslinda as the presenter who portrays as the fitness enthusiast, cooking organic, non-processed food and living a healthy lifestyle. These characteristics of Haslinda are parallel to the objective of Toasties establishment as food and beverages industry, as well.

MME provided researching and scriptwriting, liaising of case studies – scouting, directing and producing, location sourcing and post production packaging.

We are honoured to have been part of this project and the execution of the charity mission for those in need and glad to see overwhelming responses from the community towards this video.

To date, we have garnered over 109K views on Toasties Facebook and over 2300 shares.

For more information or possible collaboration, do make your queries to:

Harlina Abdul Karim
Senior Business Development Manager
Mobile: +65 9487 5914
Office: +65 6324 2463
Email: &